Checkout & funnel

A checkout you own outright, tuned to lift every order

A highly optimized, Stripe-powered checkout you can embed on any page, with order bumps, one-click upsells and downsells, subscriptions, cart recovery, and coupons all built in. It runs on your Stripe, so the money lands in your account with no platform cut on top.

Get the blueprint, $97 See all features
One payment of $97. No upsell. The only ongoing cost is about $25/month, which is your own AI. 30-day money-back guarantee.
Runs on your Stripe Embed anywhere No platform cut on your sales
OwnStack checkout with an order bump, Apple Pay and Link on the same page
The whole funnel, in one owned engine

Not a checkout you rent, a checkout you keep

Most platforms rent you a buy button and take a cut of what it earns. This is the whole funnel as code on your own accounts: you configure the bumps, upsells, downsells and subscriptions, and it is yours to keep.

Embed anywhere

Drop the checkout onto any page you already have, on any site, with one snippet. No standalone platform to send buyers off to.

Stripe under the hood

Cards, Apple Pay, Google Pay and Link, all through Stripe. Buyers pay the way they prefer and the payment is rock solid.

Built to lift the order

Order bumps at checkout, then one-click upsells and downsells after the sale, so average order value climbs without extra traffic.

Yours to control

The whole funnel is your code on your accounts. Nobody can price-hike it, lock it, or shut it off, and no monthly licence rides on top.

What it does

Every part of the checkout and funnel, explained

One engine covers the buy button, the bumps, the post-purchase offers, subscriptions, recovery and coupons. Here is each piece.

Embed-anywhere checkout

Drop your checkout onto any page, on any site

The checkout is a single embed you can place on a page here in the stack, or on a page you already run on Wix, Squarespace, WordPress, or anywhere else. Paste one snippet, point it at the product, and the buy button opens a polished checkout in place. Because it is your code on your own domain, the whole experience feels like part of your site, not a redirect to someone else's platform.

  • One snippet embeds it on any page you already have
  • Runs on your own domain, styled to match your site
  • Every sale flows straight into the rest of your stack
A checkout you own, not a buy button you rent
OwnStack checkout embedded on an existing sales page
Payment options

Cards, Apple Pay, Google Pay and Link, all through Stripe

The checkout is powered by Stripe, so buyers can pay with a card, Apple Pay, Google Pay, or Link, whichever is fastest for them. Fewer taps at the moment of purchase means fewer people drop off. It runs on your own Stripe account, so payouts and payment fees are between you and Stripe, with no cut skimmed by a platform in the middle.

  • Cards, Apple Pay, Google Pay and Link out of the box
  • Express wallets mean fewer taps and fewer drop-offs
  • Your Stripe, your payouts, no platform cut on top
Stripe-grade payments, on accounts you control
OwnStack checkout showing card, Apple Pay, Google Pay and Link
Order bumps

Add to the order with one tick on the checkout

Offer a related add-on right on the checkout, a checkbox the buyer can tick to bundle it into the same payment. It is the simplest lift there is: someone already reaching for their card says yes to one more thing. You configure which product the bump offers and its price, and it adds straight into the order with no second payment step.

  • A one-tick add-on on the same checkout
  • Bundles into one payment, no extra step
  • You pick the product and price, and its revenue is tracked
The same order bump you get on our own checkout
OwnStack order bump checkbox on the checkout
Upsells & downsells

One-click offers after the sale, no card re-entry

After a buyer pays, show them a one-click upsell, and if they pass, a downsell. Because their payment details are already on file, accepting is a single click, no re-entering card numbers. This is how you turn one purchase into two or three, and it is a capability you get to run on your own customers. You configure the whole chain: which offer follows which, and what the downsell falls back to.

  • True one-click accept, no card re-entry
  • Downsell path for buyers who pass on the upsell
  • You configure the full post-purchase chain
Note, there is no upsell in our own funnel, just one optional bump
OwnStack Offers screen with reusable order bumps and upsells you build once and assign to any product
Full funnel control

Configure the whole funnel, or describe it to your AI

You have full control of the funnel: the bumps, the upsells, the downsells, and any subscriptions, all set up the way you want them. And because your AI has access to every part of the stack, you can build the whole thing with one instruction. Ask it to launch a product and it creates the checkout and Stripe config, the order-bump config, the upsell and downsell chain, and the funnel config, all at once, so a whole funnel goes live in one pass instead of an afternoon of clicking.

  • Configure bumps, upsells, downsells and subscriptions
  • One prompt wires the checkout, Stripe and funnel config together
  • Change any part later by describing what you want
The whole funnel, built and rebuilt by prompt
OwnStack products list, each product showing its price, status and its bump and upsell funnel
Storefront

A real storefront for physical products

Run a proper cart storefront alongside your digital offers, with product pages, a cart, stock tracking, and a fulfilment flag so you know exactly what to ship. Physical goods and your digital products all sit under one roof and one admin panel, all checking out through the same owned, Stripe-powered checkout. It is real ecommerce, not a bolt-on.

  • Product pages, a cart, and stock tracking
  • A fulfilment flag so you know what to ship
  • Physical products and digital under one checkout
Real ecommerce, on the checkout you already own
OwnStack cart storefront with product pages and stock
Subscriptions

Recurring billing, with MRR, churn and LTV in plain view

Bill members and subscribers on a schedule, then read your monthly recurring revenue, your churn, and your customer lifetime value right in your admin panel. No exporting to a spreadsheet, no paying a separate analytics tool to tell you your own numbers. Because it is your data, the dashboard is already there, honest and up to date, so you can see the health of the recurring side at a glance.

  • Recurring subscription billing on your Stripe
  • MRR, churn and LTV tracked automatically
  • No export and no separate analytics bill
The recurring numbers, without an extra subscription
OwnStack subscription metrics, MRR, churn and LTV
Cart abandonment recovery

Win back the buyers who almost paid

When someone starts checkout and does not finish, the stack can automatically email them to bring them back, no manual chasing and no separate tool wired in with Zapier. Recovering even a slice of abandoned carts is often the difference between a launch that works and one that limps, and here it is already connected to your checkout and your email, part of the same owned stack.

  • Automatic recovery emails to buyers who did not finish
  • Already wired to your checkout and your email
  • No Zapier, no third-party recovery subscription
Recovered sales, on top of what you already earn
OwnStack email log showing an automatic abandoned cart recovery email sent to a buyer who did not finish checkout
Coupons

Run offers and discounts whenever you want

Create coupons for a launch, a promo, a partner, or a win-back, and let buyers apply them right at checkout. Because the coupon logic lives in your own checkout, you set the terms and change them whenever you like, with no per-discount fee and no waiting on a platform. It plugs straight into the same funnel, so a coupon can sit alongside your bumps and upsells without breaking a thing.

  • Discount codes buyers apply at checkout
  • Set and change the terms whenever you want
  • Works alongside bumps and upsells in the same funnel
Discounts on your terms, with no per-code fee
OwnStack coupon setup and a code applied at checkout
Why owning the checkout matters

The checkout is the one thing you should never rent

It touches your money, your customers, and your funnel. Owning it outright changes what can happen to your business.

No cut on your sales

It runs on your Stripe. You pay Stripe's normal fees and nothing more, instead of a platform skimming a slice of every order you make.

Cannot be shut off

The checkout is your code on your accounts. No platform can price-hike it, freeze it, or take it down and take your income with it.

Optimized and yours to tune

Express wallets, order bumps and one-click offers are already built for conversion, and since it is your code, your AI can tune anything you want changed.

Proof

What founders say once the checkout is theirs

Real quotes land here as founders ship funnels on their own stack. Placeholders for now, so nothing on this page is invented.

Testimonial

[Founder testimonial placeholder: owning the checkout and running bumps and one-click upsells changed how their launch performed.]

Testimonial

[Founder testimonial placeholder: moving off a rented platform and keeping the full value of every sale on their own Stripe.]

Testimonial

[Founder testimonial placeholder: recovering abandoned carts and lifting average order value without buying extra tools.]

Questions

Checkout and funnel, answered

Straight answers on payments, ownership, and how the funnel fits together.

Yours. The checkout runs on your own Stripe account, so payouts land in your bank and you pay Stripe's normal payment fees directly. There is no platform sitting in the middle taking a cut of your sales.

Yes. It is embed-anywhere. Paste one snippet onto any page, whether it is a sales page here in the stack or a page you run on Wix, Squarespace, or WordPress, point it at the product, and the buy button opens the checkout in place.

Cards, Apple Pay, Google Pay, and Link, all through Stripe. The express wallets mean most buyers can pay in a tap or two, which keeps more of them from dropping off at the last step.

An order bump is a one-tick add-on right on the checkout, bundled into the same payment. A one-click upsell comes after the sale, offered on its own once the buyer has paid, accepted with a single click because their card is already on file. A downsell is the fallback offer if they pass on the upsell. You get all three.

Only if you want to. You have full control to configure the bumps, upsells, downsells, and subscriptions yourself, or you can describe the whole funnel to your AI and it wires the checkout, Stripe, order-bump, and funnel config together in one pass.

Yes. There is a real cart storefront with product pages, stock tracking, and a fulfilment flag, so physical goods sit alongside your digital products and all check out through the same owned checkout.

Yes. When someone starts checkout and does not finish, the stack can automatically email them to bring them back. It is already connected to your checkout and your email, so there is no separate recovery tool to bolt on.

Run the whole funnel for 30 days, risk free

Get the blueprint, stand up your own checkout, and put a real order through it, bump and all. If it is not the checkout and funnel you want to own, email us inside 30 days for a full refund. $97. One payment, no upsell, and the only ongoing cost is about $25/month for your own AI.

Own the checkout, own the whole funnel

A highly optimized Stripe checkout with bumps, one-click upsells and downsells, subscriptions, cart recovery and coupons, all yours on your own accounts. One payment, set up by your AI.

Get the blueprint, $97 One payment of $97. No upsell. The only ongoing cost is about $25/month, which is your own AI. 30-day money-back guarantee.